![]() ![]() ![]() Meanwhile, more than 200 national institutions offer scholarships for varsity esports. CEX panels discussed ESPN’s first-ever Collegiate Esports Championship (CEC), a March Madness-esque national championship for gaming set to premiere this May the fledgling Evergreen Conference, an esports league comprising the eight Ivy League schools a Learfield IMG merger that Mitchell claims “will reshape the college esports landscape” by elevating merchandising, sponsorships and media rights to the level of D1 athletics. Last year, Mitchell founded the College Esports Expo (CEX), the first of its kind year two saw 300% growth. And few are as qualified to unlock it as Kevin Mitchell, who launched an esports program within the Sports Communications Department at Emerson College and also a pre-college initiative for high schoolers interested in esports careers. Or that, according to the Wall Street Journal, more people watched other people play video games than they did the entirety of the 2017 NFL season. Or that video games would out-earn all of Hollywood’s offerings and all record label projects, combined-now eight years and counting. It raced to $1B in sales in just three days and has since surpassed $6B. Prescient though these men were, none could have predicted that Rockstar Games’ 2013 offering Grand Theft Auto V, itself emblematic of this marriage of worlds, would become the most profitable entertainment title in history. Of course, Biggie immortalized the poshness of a multiple console array on “Juicy,” a lyric inevitably recited at the mere mention. Then there’s The Fresh Prince, who gave us, simply, “Ever since I was younger, I was into video games” on 1988’s “Human Video Game,” complete with Ready Rock C’s beatboxed rendition of the Donkey Kong theme. Smugly sophisticated, succinct but vivid, Lord Finesse managed more in five words than this author ever could. “I got game like Genesis.” – Lord Finesse, “Yes You May (Remix)” (1992) ![]()
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